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Q&A IVANKA TRUMP,
Executive Vice President of Development &
Acquisitions at The Trump Organization

Ivanka Trump is a woman of many talents; media personality, businesswoman and entrepreneur. She is Executive Vice President of Development & Acquisitions at Donald J. Trump's The Trump Organization, charged with the domestic and global expansion of the company's real estate interests . Ms. Trump founded the Trump Hotel Collection with her brothers, Donald Jr. and Eric in 2007. Today, the company is regarded as one of the leading hotel management companies in the industry. Ms. Trump also spearheads the interior design decisions for the Collection. Most recently opened is Trump Ocean ClubÒ International Hotel & Tower Panama. Additional projects in the pipeline include hotels in Toronto, Cap Cana, and Scotland. Outside the organisation she has partnered with a number of major brands to produce fashion and jewellery lines. She has just returned from a visit to China so watch this space...

You obviously grew up within the luxury hotel industry. What inspired you to get involved in it?
My passion for real estate as well as my own experience traveling and staying in hotels all over the world inspired my brothers and me to join the company and spearhead the development of Trump Hotel Collection.

What is the single best/defining thing about the Trump Hotel Collection?
The defining quality of Trump Hotel Collection is our commitment to customizing the guest experience, which is unrivalled in the market today. We put a huge emphasis on personalized, super luxury service at all levels of the hotel experience. Whether it's the doorman at Trump Central Park welcoming you back by your first name or our Trump Attaché remembering that a guest likes The New York Times delivered every morning, we strive to make everyone feel like a VIP while staying with us.

From hotels and real estate to chocolate bars and bottled water - the Trump brand is extremely strong. What makes it a continuing success?
The Trump name stands for the best. Consumers all around the world know what they're getting when they buy something Trump, no matter what it is. We pay incredible attention to quality and detail to ensure our brand is second to none. It is also important that there are real people behind the brand. My family is deeply involved in everything we do, and people understand our commitment and dedication to upholding the Trump brand.

Ivanka Trump

Ivanka Trump
 
What has your father, Donald J. Trump taught you and your brothers about the luxury travel industry?
My father has taught my brothers and me that the luxury travel industry weighs heavily on guest loyalty, and the way to guest loyalty is to never compromise on quality. He also taught us to pay close attention to the details that define our brand and set our hotels apart from all others.

The Trump name stands for the best. Consumers know what they're getting when they buy something Trump, no matter what it is.

Trump Hotels and Trump family members have a strong presence on Social Media. Why do you think is it important for luxury hotels to make use of this tool?
Social Media is such a valuable tool not only for marketing and building brand awareness, but it allows us to make a personal connection with our current and future guests.
What is your own personal litmus test for whether a hotel is worthy of the 'luxury' tag?
A great hotel should have outstanding personalized service, an excellent on-site restaurant, and a distinctive design that gives guests a sense of place. Of course, location is also key.
Trump
Two Bedroom Park View Suite, Trump Hotels Central Park, New UYork
What is your favourite city to visit?
Chicago, Prague, Istanbul and Paris are just a few of my favorites.
What is your best overseas dining experience?
I love Hangar-7 in Salzburg, Austria. It's like dining in a private airport hangar with the most delicious food. The atmosphere is unique, creative and forward thinking and the food compliments the space perfectly.
What three things do you never travel without?
I never travel without a picture of my daughter, my iPhone and Annulio flats from my footwear collection that I can change into or throw in my bag during trips.
Trump
Trump Hotel Las Vegas
What is the one travel experience you will never forget?
I will never forget the first time I went to Paris. Everything came to life in the most exquisite way. Strolling the Rue St. Honoree, eyeing all of the incredible shops and just taking in the beautiful architecture. Every time I visit I see something new!
What is the most important thing (travelwise) that money CAN buy?
A laptop. When I'm traveling it's so important for me to stay connected to my businesses and to my family, and it's great to have all the entertainment aspects as well for those very long flights. It's the perfect traveling companion- it has everything I need and it fits in my Crystal Ivanka Trump Tote bag.
What is the most important thing it CAN'T buy?
Great company.
TRUMP'S CHOICE
Hangar-7, Salzburg, Austria www.hangar- 7.com
The Ivanka Trump Collection www.ivankatrumpcollection.com
Follow Ivanka Trump on Twitter @IvankaTrump
Sarah Bryans, posted 17/10/12
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