Don't look now but some fashion designers are quietly turning their hand to hotels without the fanfare of the Versaces of this world. Here are ten of the best fashion hotels from cool to conservative where only those in the know can spot the designer at work.
It takes a lot of clout to dub yourself the coolest and most luxurious hotel in town. Which may explain why some areas of the hotel have been refurbished since John Rocha brought it into being in 1999.
Considering this label was the 70s brainchild of Gianni Versace, it is perhaps no surprise that its art hotel, also known as Villa Amista, bears the out-there extravagence of Medici meets Warhol and Dali.
While not at the haute couture end of fashion hotels, this little hotel is an affordable choice for lovers of labels. Ok the name Camper is in lights here but we couldnt resist how the design company has bought their slightly Noddy style to this boutique hotel in the heart of Barcelona.
Regarded as the Calvin Klein of Spain, Antonio Miro creates a streamlined, if not entirely plain style inside the Miro. The rooms follow a white with slate carpet theme and just up their size, rather than their amentities as they rise through the luxury ranks.
Celeb Milliner Philip Treacy is known for extreme glamour, which is exactly what he manifests in the G Hotel in Galway. As if offloading all his favourite fantasies at once, Treacy travels guests through vivid splashes of eras that range from Versailles to Warhol with objects and furniture in shapes that aren't dissimilar to what you might want to wear on your head if you're a true Treacy fan.
Alberta Ferretti and her family seem to have been on a mission to bring a smattering of style to this section of the Adriatic which is her hometown. Not the most glamorous part of the Italian coast, Carducci 76 does its best to up the barometer.